• Lead the planning, development, and customisation of websites using WordPress, Webflow, Shopify, Framer, and other approved platforms based on project requirements.

• Oversee the development of responsive, accessible, and high-performing websites that deliver a consistent experience across desktop, tablet, and mobile devices.

• Design and implement scalable website architectures, themes, templates, custom functionality, and third-party integrations while balancing client requirements, technical feasibility, and project budgets.

• Serve as the primary technical point of contact for assigned clients, participating in meetings, providing project updates, answering technical questions, and building strong long-term client relationships.

• Communicate technical concepts, limitations, risks, and recommendations in clear, simple language that non-technical clients and stakeholders can easily understand.

• Work closely with project managers, designers, SEO specialists, and developers to translate business goals and UI/UX designs into effective technical solutions.

• Lead technical discovery sessions, contribute to solution planning, and provide practical recommendations that align with both business objectives and technical best practices.

• Review, optimise, and maintain clean, secure, and well-documented code that follows industry best practices and internal development standards.

• Lead technical troubleshooting, identify root causes of issues, and provide practical solutions while supporting the team in resolving complex development challenges.

• Mentor and guide junior developers through code reviews, technical feedback, knowledge sharing, and structured coaching to improve overall team capability.

• Plan technical implementation, estimate development effort, identify project risks early, and recommend improvements to timelines, workflows, and development processes.

• Ensure websites are optimised for performance, SEO best practices, security, scalability, and long-term maintainability.

• Maintain organised documentation, technical specifications, deployment records, and development standards to support efficient collaboration and knowledge management.

• Manage development progress through ClickUp, Slack, Google Workspace, Box, Git, and other approved tools, ensuring tasks, dependencies, and milestones remain up to date.

• Coordinate deployments, testing, bug fixes, and post-launch support while maintaining quality assurance throughout the development lifecycle.

• Complete deliverables within agreed timelines while maintaining high technical quality and proactively communicating risks, blockers, and progress.

• Foster a culture of continuous improvement by evaluating new technologies, frameworks, and development practices that can benefit the team and clients.

• When identifying a technical challenge, present well-researched recommendations with one or more viable solutions, clearly outlining trade-offs, implementation effort, and business impact rather than only reporting the problem.

Additional Leadership Expectations

• Demonstrate excellent written and spoken English with the confidence to lead client meetings, present technical recommendations, and facilitate productive discussions with international stakeholders.

• Build trusted client relationships by communicating professionally, managing expectations, and balancing technical considerations with business priorities.

• Translate complex technical information into practical, easy-to-understand explanations, enabling clients to make informed decisions regardless of their technical background.

THIS ROLE IS NOT A GOOD FIT IF YOU:

• You are not confident communicating in English, both verbally and in writing, especially in client-facing conversations.

• You have little or no experience communicating directly with clients or stakeholders, managing expectations, resolving concerns, or guiding conversations toward positive, mutually beneficial outcomes.

• You rely heavily on corporate jargon, overly formal language, or AI tools to communicate instead of being able to explain ideas naturally, confidently, and conversationally.

• You struggle to simplify technical concepts into language that non-technical clients can easily understand.

• You are uncomfortable leading client meetings, answering difficult questions, or making technical recommendations with confidence.

• You require constant direction or supervision to manage priorities, communicate progress, or make day-to-day technical decisions.

• You expect frequent praise, recognition, or validation simply for completing your responsibilities. We value ownership, accountability, and professionals who take pride in delivering excellent work as the standard.

• You become defensive when receiving constructive feedback or are unwilling to continuously learn and improve.

• Prefer to wait for instructions instead of proactively solving problems.

• You stop at "this won't work" instead of exploring alternatives.

• Are only interested in coding and not understanding design, user experience, or project goals.

• Avoid asking questions, seeking feedback, or collaborating with designers and project teams.

• Are too shy to collaborate with designers, project managers, and other team members.

• Struggle to manage priorities, deadlines, and attention to detail.

• Are not comfortable learning new platforms, tools, or technologies.

• Prefer working in isolation rather than being part of a collaborative production workflow.

• Avoid detailed testing, troubleshooting, or taking ownership of fixing issues even to the minor requests.

• Focus only on completing tasks rather than delivering quality digital experiences.

• Have difficulty adapting to changing project requirements or feedback.

• Lack professionalism in communication, documentation, and team collaboration.

• Don't have a reliable internet connection, working setup, or professional communication environment.

• Let ego get in the way of learning, feedback, or improving your craft.