Growth ownership
Own audience growth, engagement and conversion as measurable outcomes across assigned brands
Set channel-level targets for each brand and report against them monthly
Establish the baseline for a new account and define what good looks like within the first month
Diagnose underperformance and change the approach rather than increasing volume
Identify and pursue growth opportunities including collaborations, partnerships and emerging formats
Strategy
Own the social strategy for each assigned brand, aligned to that client’s business objectives
Define content pillars, positioning and platform approach per brand
Maintain a rolling content calendar covering campaigns, always-on content and reactive opportunities
Monitor competitors, category trends and platform changes, and adjust accordingly
Conversion
Define the conversion goal for each brand, whether that is enquiries, sign-ups, bookings, traffic or sales
Build content and campaign structures that move people toward that goal rather than stopping at awareness
Work with the client to make sure what happens after the click supports the conversion
Report on conversion performance, not just reach and engagement
Campaign and creative direction
Concept and run integrated campaigns from brief through to post-campaign review
Brief designers, video editors, illustrators and copywriters with clear objectives, formats, references and deadlines
Manage campaign timelines so assets are ready ahead of launch, not on the day
Review creative against the brief and the objective before it goes live
Write and edit platform-native copy, including captions, hooks and short-form video concepts
Paid social
Plan and manage paid activity across platforms, including audience targeting and budget allocation
Optimise live campaigns against agreed objectives
Report on spend, return, and what the paid activity reveals about the organic strategy
Multi-brand management
Hold distinct strategy, voice, calendar and reporting for each brand
Prioritise across accounts when campaigns overlap, and escalate conflicts early
Apply the same standard to internal brand work as to client work
Client management and reporting
Act as the social point of contact for assigned accounts
Produce weekly and monthly performance reports with clear insight, not screenshots of dashboards
Present performance and recommendations to clients directly
Run post-campaign reviews covering what worked, what did not, and what changes next time
Education
Bachelor’s degree in marketing, communications, media, advertising, multimedia arts, or a related field. Equivalent professional experience is accepted in place of a degree.
Experience
At least 4 years managing social media for brands, with clear ownership rather than support-level involvement
Experience managing multiple brands simultaneously, with distinct voices and objectives
Experience across more than one industry, with examples you can walk through
Demonstrable growth results, including the starting point, what you changed, and the outcome
Demonstrable conversion results, not only reach and engagement
Hands-on experience running paid social campaigns and managing a budget
Experience briefing and working alongside designers, video editors and copywriters
Experience presenting directly to clients or senior stakeholders
Startup or agency experience in a fast-moving, resource-conscious environment
Strategic and analytical knowledge
Working knowledge of Meta, Instagram, TikTok, LinkedIn, YouTube and X, including the format and algorithm differences between them
Understanding of short-form video as a primary format, including hooks, pacing, captions and retention
Ability to read and interpret analytics across platforms, plus Google Analytics
Understanding of the funnel, and how social activity connects to conversion
Solid grasp of visual and brand fundamentals, enough to judge whether creative is on brand and on brief
Competent in spreadsheets, including formulas, trackers and reporting
Communication and disposition
Excellent written English, with a genuine ear for tone and voice across different audiences
Confident spoken English, able to present a campaign plan or performance review to a client
Outgoing and comfortable initiating conversations, with clients, with the team, and with partners
Able to write a brief a designer can execute without three rounds of clarification
Able to explain performance honestly, including when results fall short
Leadership potential
Interest in growing into a leadership position as the social function expands
Takes initiative beyond their own accounts
Comfortable giving direct feedback and holding others to agreed commitments
Openness to direct feedback and a rising performance standard
Tools and platforms
Meta Business Suite and native platform tools
A scheduling platform such as Later, Buffer, Sprout Social or Hootsuite
Google Analytics and platform-native analytics
Google Workspace, ClickUp or a comparable project management platform, and Slack
Familiarity with Canva and Figma, sufficient to review and mark up creative
Availability and commitment
Full-time availability. This is not a part-time, freelance, or project-based engagement.
No concurrent full-time role or competing commitments
Monday to Friday, 9am to 5pm UK time
Some flexibility around campaign launches and live moments
Advance notice for any planned absence
Minimum 12-month commitment to the role
Contactable references from at least two previous engagements, including a direct supervisor
Equipment and workspace
Reliable high-speed internet suitable for video calls and collaboration tools
A computer capable of running multiple applications simultaneously
Clear microphone and webcam for professional meetings
A quiet, professional, distraction-free workspace suitable for client calls
Confidentiality and security
Ability to protect brand accounts, credentials, unreleased campaign material and internal processes while working remotely
Secure handling of account access, passwords and platform permissions
NICE TO HAVE
Certifications
Meta Blueprint, particularly Media Buying Professional
Google Ads certification in Search or Video
Google Analytics (GA4) certification
TikTok Marketing Science or TikTok Ads certification
HubSpot Social Media Marketing or Content Marketing
LinkedIn Marketing Labs certification
Additional skills
Experience with influencer sourcing, negotiation and campaign management
Experience growing a B2B or professional services brand as well as consumer
Email marketing or newsletter experience
Working knowledge of SEO and how social supports search visibility
Experience with social commerce or lead generation through social
On-camera presenting or comfort appearing in content
Fully remote, work from anywhere
Biweekly payout
21 general leaves
10 paid PH holiday leaves
8 paid UK holiday leaves
Monthly reimbursable Wellness & Growth allowance
Quarterly Learning & Skill Workshops
Mental Health Wellness Support
Access to UDEMY and other learning subscriptions
Creative and collaborative work culture
Exposure to high-impact roles within a growing marketing team
Work with purpose-driven organisations
Send your portfolio and application to our form here. Our HR Partner will review submissions through our application form.
